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The online dating app Zoosk recently analyzed more than 5. Meanwhile, older daters tend to stick to one person at a time which limits their ability to explore a broader range of singles. The second lesson is that anyone can make the first move.

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Partnering with Student Beans, we surveyed over students across the UK and US to discover their attitudes on everything from dating apps and sexting to the ideal first date, and what they want from a partner. Getting into a serious relationship at a young age can affect their spending habits, for example those in couples are likely to spend more on home activities and dining in, rather than z dating out at bars, pubs or clubs.

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Industries such as food and home entertainment can capitalise on this homebody trend, while restaurants and events brands should focus on tempting young couples out for a z dating, romantic evening. While dating apps are popular with Gen Z students in the UK and US, only just over half of those who have ed up to one have actually used online dating to arrange a date or hookup.

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While this z dating the apps are used more for browsing than dating, this nonetheless means they can be an effective way of reaching Gen Z through advertising, especially for products relevant to sex and dating. Our survey found that Tinder is by far the most popular app on both sides of the Atlantic, with Bumble in second place.

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The most common ways to celebrate are going out for dinner or drinks, more than z dating as popular as buying a card or present for their BFF. One area which male and female students in both the UK and US are agreed on is what makes an enjoyable first date. They all chose an activity such as cinema or bowling as their top choice, followed by dinner at a nice restaurant.

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Z dating reflects how young people expect dating to be fun, not restricted by old-fashioned ideas of what constitutes a romantic setting. It also correlates with their value of experiences over possessions, and the rise of themed events and quirky days out, from Secret Cinema to Go Ape - both of which offer exclusive discounts to students via Student Beans.

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Our survey found that students, and especially male students, are not comfortable going to medical professionals with their questions about sex. Instead, they look to Google search, websites and blogs for information.

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This creates a marketing opportunity for brands with a connection to sex, dating or health. By offering useful and trustworthy information and advice, brands can strengthen their relationships with consumers and fill an older sibling role, becoming the go-to source when confused young people have worries in future.

To learn more about marketing to students and opportunities to partner with Student Beans z dating engage this powerful consumer group.

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Trend Alert Monthly. Influencer Marketing. Student Marketing.

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Social Media. Global Insights.

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Jessica Pinkett, Voxburner. Dating apps are not for dating While dating apps are popular with Gen Z students in the UK and US, only just over half of those who have ed up to one have actually used online dating to arrange a date or hookup. Dating for the s One area which male and female students in both the UK and US are agreed on is what makes an enjoyable first z dating. The secrets of sex Our survey found that students, and especially male students, are not comfortable going to medical professionals with their questions about sex.

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