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With online the new lifeline, dating apps too saw a surge of 30 per cent more users across the industry last year, says Ravi Mittal, founder of Quack Quack, an Indian dating app that crossed 11 million users in December last year. With a surge of 80 per cent on their platform post-lockdown, they were getting around 18, new users daily.
People now feel much more strongly about building trust online before meeting in person. According to Mittal, another ificant trend is how dating has moved to smaller cities, with a per cent increase in users from smaller cities as compared to the metros.
How homegrown dating apps are finding love in india
With social networks fractured due to the pandemic, more meaningful connections have replaced casual chit chat. As health and wellness drew new devotees, so did emotional wellbeing, with over 50 per cent chats on dating apps turning into something more ificant.
This has led to increased virtual communication before the relationship is taken offline. This is probably one reason why user traffic increased ificantly for dating apps for married people too. Gleeden, a dating app for married people, saw a per cent increase in traffic in January.
Even if the lockdown has been lifted, people still feel safer with virtual dating as opposed to real date interactions, where the risk of catching the virus remains high. Why dating apps are flush with new business India Today Insight Months of loneliness may have taken an emotional toll on many people, but dating apps are flush with new business.
The dating trends that are setting many an app aflutter. Illustration for repesentational purposes by Siddhant Jumde.